Huy Jet Blue Essay - 720 Words

Case 3: Jet Blue 1. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? Key forces that affect JetBlues choice are, for the low-cost airline industry, new entrants with more commercial experience might be the central issue. Sometimes, global forces are driving the way competitiveness is established in the low-cost airline industry such as the rising oil prices which are forcing some of the airlines to increase their charges. Understanding and being in touch with the environment of any organization is critical to being able to function as an ever-changing organization. Many of the forces for change an organization experiences arise in the external environment. These come from†¦show more content†¦3. What are the components of JetBlue’s competitive advantage, and what are the merits and demerits of these components? The value chain analysis has been widely used as a means of describing the activities within and around an organization, and relating them to an assessment of the competitive strength of an organization. The two basic steps of identifying separate activities and assessing the value added from each were linked to an analysis of an organization’s competitive advantage. Their components include the change in aircraft, flexibility in price, going public, and improving customer services. Their merits are they have increase in sales, assets. Jetblue has also expanded their organization. They are also very well know for quality service. Their are many customers want to go back because of customer services. JetBlue made some dramatic approaches which defined customer service to a new level. The use of â€Å"above humane† strategies has helped the company add value to their marketing efforts and has also made it easier for them to attract new customers and retain others. The use of technology and the Internet has provided new avenues for reducing marketing and sales costs. Their demerits are, the reservation system was not expanded enough to meet the extreme customer call volume. Customers sometimes did not have the option of using airport kiosks to rebookShow MoreRelatedInnovators Dna84615 Words   |  339 Pageslearn something entirely new. David Neeleman, founder of both JetBlue and Azul airlines, detected and developed key ideas for JetBlue, such as satellite TV technology at every seat, at-home reservationists, and the hundred-seat JetBlue Embraer jet, through networking at conferences and elsewhere. Says Neeleman: â€Å"I always had this gnawing thought in my mind that ‘I’ve got to do something in the seat-back pocket of each plane seat.’ So I talked to a lot of people at a lot of companies about differentRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesestate investments. However, these are not your average properties. Kurz often flies to exotic locations such as Costa Rica and Hawaii to woo prospective clients. He travels more than 300,000 miles per year, often sleeping on planes and coping with jet lag. Kurz is not the only one he knows with such a hectic work schedule. His girlfriend, Avery Baker, logs around 400,000 miles a year as the senior vice president of marketing for Tommy Hilfiger. â€Å"It’s not easy to maintain a relationship like thisRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesAnimal League, Greenpeace and the National Organization for Women. More broadly, EBS reï ¬â€šects the explosive growth of jobs in which workers perform low-wage and limited tasks in white-collar settings. This has transformed towns like Hagerstown—a blue-collar community hit hard by industrial layoffs in the 1970s—into sites for thousands of jobs in factory-sized ofï ¬ ces. Many of these jobs, though, are part time and most pay far less than the manufacturing occupations they replaced. Some workers at