Analyzing Morrison´s Beloved - 1339 Words

The novel Beloved by Toni Morrison weaves a story about African American refugee slaves caught between remembering and forgetting what they have been through. Morrison, although evoking various complex emotions from her readers, has structured the novel so that we are unable to identify with any of the characters, especially Sethe, due to how slavery has deconstructed their lives. Slavery brings down these characters, causing them to lose their individuality. As a result of their sub-human treatment they are handled as if they were animals that are not up to the capacity of human intelligence; managed as possessions that know no freedom. Some may say that it is possible to identify with at least one character, but through Morrison’s use of†¦show more content†¦She did not look at them she simply swung the baby toward the wall planks, missed and tried to connect a second time (Morrison 175). White people in this time could never understand the physical and emotional harm that the slaves endured. In their eyes they do not know why a black person would try so hard to escape and do anything in their power to avoid their lives of slavery. Having a white person’s perspective included in the novel keeps readers at a distance from the characters experiencing the trauma, because now the readers also have twisted interpretations presented to them, rather than just that of the main character. White people talk about black people as possessions that bear no meaning, hence the lack of emotional connection. Slavery was a daily routine for the black people who had become property and were treated like possessions as if they were animals. To some extent they may have felt as if they were animals, consumed with feelings of self-doubt and insignificance. Morrison uses animal imagery as a way to stop readers from identifying with her characters because as humans we are not meant to relate to animals. The characters in the novel are constantly being compared to animals. The slave masters view themselves as the superior species and black people as sub-human untrustworthy, wild, and uncontrollableShow MoreRelatedBeloved, By Toni Morrison1571 Words   |  7 PagesIn the novel, Beloved, written by Toni Morrison, many themes and symbols played a crucial role when analyzing a variety of different characters. One specific theme that has had an everlasting effect between characters and relationships throughout the novel is the transformation of the theme thick love. The idea of love in Toni Morrison s Beloved is a complicated subject to understand. If love wasn t hard enough to figure out, it is made more complex through the evils of slavery during this timeRead MoreThe And Invisible Man By Toni Morrison And Ralph Ellison1726 Words   |  7 PagesRace, class, and economic standing are all social issues that are prominent in both Beloved and Invisible Man. Toni Morrison and Ralph Ellison are both American novelists who have created emotional stories based on raw and authentic black history. African-American individuals were immobilized, forced to be isolated while searching for an identity in a world that chose to see them as the un-American race. While analyzing these two novels, I will be using a Marxists lens to identify the social and historicalRead More`` Beloved `` By Toni Morrison Essay1726 Words   |  7 Pages Distinguished African-American novelist, Toni Morrison, in her notoriously suspenseful anachronic masterpiece, Beloved, tells the story of a fugitive slave na med Sethe who escaped from the Sweet Home plantation in Kentucky to Cincinnati, Ohio, a free state. She lives freely with her husband’s grandmother for twenty-eight days until the slave masters come to capture her. Frightened, she attempts to murder all of her children to prevent them from living a life of dehumanized servitude but only succeedsRead MoreThe Dynamics Of Love : Toni Morrison s Beloved2402 Words   |  10 PagesMorrison’s Beloved â€Å"The need of a love-relationship is the fundamental thing [in life].† (Guntrip 45) Love - possibly one of the most universally known yet personally exclusive emotion felt by man. In merely one word, â€Å"love† is used to express the love between a person and an object, a parental figure and his/her dependent, two people in a platonic relationship, and even the bond between two lovers. Love can also come in a variety of shapes, sizes, and even magnitudes. Throughout her novel, Beloved, ToniRead MoreOedipus The King Essay : Similarities And Differences Essay2013 Words   |  9 Pagesinescapable. In beloved, the story begins in Ohio where Sethe who is a former slave, lives with her daughter Denver who is 18-years old. The entire story revolves around Sethe who killed her child to hide her from the slave catchers, and the dead child is called beloved. The ghost of Beloved ends up haunting 124 in which Sethe and Denver live together. Are the main ideas presented in b oth novels similar? The paper below will address the issue of similarities and differences by analyzing the differentRead MoreAnalysis Of The Book Beloved 4041 Words   |  17 PagesNeoshua Butler Senior Seminar Nov.7, 2015 Kee Trapped in the Disillusionment called Beloved The story of Beloved is a fragmented telling of many ex-slaves’ lost history. The story was set during the Reconstruction era and gave voice to individual slave stories demonstrating how culture and philosophy are developed. Throughout the novel and the film adaptation, the influence memory has on identity is demonstrated not only amongst the main characters but also the community. According to Jan AssmanRead MoreHow Slavery Can Affect The Mother s Mind And Threaten Motherhood3396 Words   |  14 PagesGothic Fiction Beloved— an historical novel based on pregnant runaway slave, Margaret Garner — which is a slave narrative that follows the lives of the main characters: Sethe, a former and runaway slave from a plantation called Sweet Home, Denver, her daughter, together with Paul D, a wanderer who is Sethe’s love interest and a former slave from Sweet Home. An important event in this slave narrative that the reader should know about is that Sethe welcome a newborn child, Beloved, as a fugitiveRead MoreThe Horrors Of Slavery And Through Fiction, By Toni Morrison1941 Words   |  8 Pages Beloved is not just the story of a ghost that came to haunt the living. Behind the word engraved on a tombstone, there is the history and the memory of an entire people. With this novel of a new genre, Toni Morrison delves into the horrors of slavery and through fiction, depicts the suffering and the lives of her ancestors. Yet far from being a documentary, the novel raises the question of amnesia in America regarding its own history. This is done through denouncing the excesses of a segregationRead MoreBlack Naturalism and Toni Morrison: the Journey Away from Self-Love in the Bluest Eye8144 Words   |  33 Pagespostmodernism with its emphasis on race, class and gender, but the theory of naturalism as well: the idea that one s social and physical environments can drastically affect one s nature and potential for surviving and succeeding in this world. In this article, I will explore Toni Morrison s The Bluest Eye from a naturalistic perspective; however, while doing so I will propo se that because Morrison s novels are distinctly black and examine distinctly black issues, we must expand or deconstruct the traditionalRead MoreRelationship Between Mothers and Daughters in Toni Morrisons Recitatif4756 Words   |  20 Pages10 11 13 14 1.1 The author – Toni Morrison 2. 3. Introducing â€Å"Recitatifâ€Å" Relationship between mothers and daughters 3.1 Relationship between Twyla and her mother 3.2 Relationship between Roberta and her mother 3.3 Role of Maggie 4. Conclusion Sources 1. Introduction Although Toni Morrison is best known for African – American literature, I do not want to put all my focus on this topic. The short story â€Å"Recitatif† contents many issues which are worth analyzing, but I want to concentrate on mother

The Gap Between Development And Underdevelopment - 1361 Words

In Walter Rodney’s book he emphasizes the difference between development and underdevelopment. According to Rodney, development is defined as a many sided process involving individuals, social classes, and society as a whole. At the level of the individual it’s represented by increased skill, greater freedom, creativity, self-discipline, responsibility and material well-being. Rodney paid more attention to material well-being, freedom and skill at this individual representation. For Rodney the individual development is directly linked to the development of the state. For the second side of development, social class/group, Rodney states that development implies an increasing capacity to regulate both internal and external relationships. For the society as a whole, development shows how man has the ability to overcome downfalls and better their lives through making use of the earth’s resources available to him. In Rodney’s book, he points out how Africa fits into these definitions of development, but more so how they fit into the definition of underdevelopment. Developed states are characterized by being highly industrialized, they have low unemployment, improved social services, advanced farming industries with the technology to produce more in less time and with fewer people. Underdevelopment should not be understood as the opposite or lack of development but the very low level of development of a particular state when in comparison to other states (especially wealthierShow MoreRelatedDependency Theory vs Modernization Theory1322 Words   |  6 Pagesexplanations of underdevelopment differed, experts such as Brooks and Hallward viewed the natural disaster in Haiti to be so destructive mainly due to its poverty. By diminishing the level of poverty in countries such as Haiti, it is possible to make them less vulnerable to many of the problems they face. To reduce poverty it is important for societies to accept development strategies. What exactly is development and how can it be achieved? Development is a process in which we attempt to bri dge the gap betweenRead MoreThe Causes Of Poverty And Underdevelopment1564 Words   |  7 PagesThe causes of poverty and underdevelopment are related in both the theories of Modernisation and Dependency. These theories discover and explain views regarding the modern world, existing relationships and differences between the Third World and developing countries. Both theories have similarities and differences in their approaches to poverty and undeveloped countries. Both suggest solutions offering different strategies to improve the gaps and communication between developed and underdevelopedRead MoreThe Causes Of Poverty And Underdevelopment1563 Words   |  7 Pagesof poverty and underdevelopment are found in both theories of Modernisation and Dependency. Both of the theories discover and explain their views regarding the modern world, existing relationships and differences between the Third World and developing countries. The theories both have similarities and differences in th eir approaches to poverty and undeveloped countries. Solutions are suggested by both theories, giving different strategies to improve the gaps or connections between the developed andRead MoreEscaping the Traps to Find Success692 Words   |  3 Pagesdifficult to escape all the traps. 2. Inequality Factors 3. Government 4. Developing Nations 5. Corruption 6. China ´s Private Sector 1. It is possible but difficult to escape all the traps. Poverty trap/underdevelopment trap is created when the poor don’t have ability to gain sufficient amount of credit to get out of the trap for generations. If inequality is enormous, the poor cannot get access to loans for their children’s education and for them to start aRead MoreEssay on Taking a Closer Look at the Modernization Theory1117 Words   |  5 Pagesinvention of the concepts of development and underdevelopment is attributable to the former U.S. President Harry Truman, in a speech in January 1949, stressed the need to help the underdeveloped countries. In an international context of profound change following the Second World War and the process of decolonization that followed, the United States , then became superpower , proposed to establish a new world order in which the conflicting worldviews stand down mutual development ; The aim is to enableRead MoreRelationship Between The Slave Trade And Africa1055 Words   |  5 Pagesresearch to find if there is any relationship between the slave trade and Africa’s current underdevelopment, used data from different shipping records and historical documents reporting slave ethnicities, and he came up with estimates of the number of slaves exported from each country in Africa during Africa’s four slave trades. He found a robust negative relationship between the number of slaves taken from a country and its subsequent economic development. Which means, the slave trade can be consideredRead MoreModernization Theory Vs Dependency Theory1227 Words   |  5 Pagesexplanations towards underdevelopment, experts like David Brooks and Peter Hallward have described the natural disaster in Haiti to be brutally destructive primarily due to its poverty. With this said, by reducing the poverty level in countries such as Haiti, it is possible to avoid the many dis asters that they face. Reducing poverty means that society must accept development. What is development and how can it be achieved? Development is simply to break the barrier between development and underdevelopedRead MoreEssay on Urban bias as a major impediment to rural development1594 Words   |  7 Pagesï » ¿Urban bias has been presented as a major impediment to rural development because it perpetrates discriminatory policies which create and perpetuate disparities between urban and rural areas and consequently the development of urban areas at the expense of rural areas. This paper examines how urban bias, to a large extent, is the major impediment to rural development owing to its skewed policies and to down development approaches. Urban bias proponents, chief among them Lipton (1977), argue thatRead MoreThe World Of World War I1293 Words   |  6 Pagespillars: the gold standard, free trade, communication and transportation, and capital and labor labor mobility. After facing two world wars and a worldwide economic depression, economists and governments from around the world implemented several development strategies. Some strategists tried to rebuild the order from before World War I in a more flexible and stable way while others bucked the traditional world order all together in an attempt to develop more quickly. While import-substituting industrializationRead MoreWhat Are 5 Key Points Made By The Speaker?872 Words   |  4 Pagescountries. He also compared the income distribution in the world and found out that there wasn’t a gap between rich and poor anymore and that there were a lot of countries that were in the middle and had 24% of the income. Looking at the graph, the actual distribution was mounded shaped while it used to be a bump. He shows that it is dangerous to use average data because there is a lot of differences between countries and that policy makers have to take that into consideration while designing the laws

The Internet †Pros and Cons Free Essays

In the age of the technological development nobody who moves with the times can imagine existing without the Internet. However, its popularity makes us bear in mind all its side effects. Many argue that the Internet is a treasury of information while the others find it as a source of misleading information and danger. We will write a custom essay sample on The Internet – Pros and Cons or any similar topic only for you Order Now So, is the Internet a force for good or a force for evil? Firstly, the Internet is an invaluable tool which helps students learn. Without any effort we can gain an access to the study aids. Furthermore, we can save time avoiding queues thanks to a large selection of online stores, which is particularly important for the disabled. Moreover, the Internet gives an opportunity to get in touch with new people from all over the world and keep in touch with the loved ones. However the Internet cannot be always shown in favourable light. First and foremost, the Internet is incredibly addictive – surfers are often not able to bear without checking their mail hundreds of times per day. Moreover, unlimited possibilities of communication with surfers cause losing an active social life in the real world. Lastly, inappropriate information as even pornography await under-age users at every turn. To sum up, there are many advantages and disadvantages of the Internet. Some people say the Internet has ruined our lives but in my opinion it transformed the world for the better. Although the Internet may be dangerous, it is a great invention and a window to the world. How to cite The Internet – Pros and Cons, Papers

The Internet †Pros and Cons Free Essays

In the age of the technological development nobody who moves with the times can imagine existing without the Internet. However, its popularity makes us bear in mind all its side effects. Many argue that the Internet is a treasury of information while the others find it as a source of misleading information and danger. We will write a custom essay sample on The Internet – Pros and Cons or any similar topic only for you Order Now So, is the Internet a force for good or a force for evil? Firstly, the Internet is an invaluable tool which helps students learn. Without any effort we can gain an access to the study aids. Furthermore, we can save time avoiding queues thanks to a large selection of online stores, which is particularly important for the disabled. Moreover, the Internet gives an opportunity to get in touch with new people from all over the world and keep in touch with the loved ones. However the Internet cannot be always shown in favourable light. First and foremost, the Internet is incredibly addictive – surfers are often not able to bear without checking their mail hundreds of times per day. Moreover, unlimited possibilities of communication with surfers cause losing an active social life in the real world. Lastly, inappropriate information as even pornography await under-age users at every turn. To sum up, there are many advantages and disadvantages of the Internet. Some people say the Internet has ruined our lives but in my opinion it transformed the world for the better. Although the Internet may be dangerous, it is a great invention and a window to the world. How to cite The Internet – Pros and Cons, Papers

Sales Promotion Tools Behavioral Responses -Myassignmenthelp.Com

Question: Discuss About The Sales Promotion Tools Behavioral Responses? Answer: Introduction Marketing management is the process of developing strategies and planning for the product or services, promotion, advertisement, and sales to reach desired customer segment. Every business in the competitive world needs the manager who maintains and monitor the process related to the marketing the products (Hollensen, 2015). Digital communication is one of the effective ways through which the managers can perform their activity of promoting a product easily (Lapidoth, 2017). The report includes the current value analysis and the marketing promotion plan. The beachfront motel that is selected for the analysis is Beachfront Voyager Motor Inn. Background The aim of the motel is to provide the luxuries suites and rooms to the customers with the lovely views of the suits. The aim of the company is to fulfill the needs and expectations of the customers which lead to the satisfaction of customers. Company overview Beachfront Voyager Motor Inn is on Tasmanias North West coast which is situated at Burnie. Burnie is a place that is located in the center of North West Coast; it is sited on the Bass Highway. Bass highway is a coastal drive that is dotted with the beautiful capes, villages, and headlands that is related by the lots of the white sandy beaches (Beachfront Voyager Motor Inn, 2017). This motel is placed in the front of the town's beach which helps the company is attracting the maximum number of customers who like to stay in the place where they can enjoy the view of the sea. The rooms of the hotels are categorized into three Categories Sea View Executive Suite and Balcony, Executive Suite and standard suite (Beachfront Voyager Motor Inn, 2017). The major facilities that are offered by the company include bar, car park, conference/function facilities, laundry, and restaurants. Target market of company Target markets refer to as the group of customers or potential customers to whom the company offers its product and services. In simple words, it can be said that it is a group who is most likely to buy the products and services offered by the customers (Bowie, Buttle, Brookes, Mariussen, 2016). Beachfront Voyager Motor Inn targets the customers who want motel at the beachside. The company offers the three different categories of rooms to the customers that include- Sea View Executive Suite and Balcony, Executive Suite and Standard Suite (Beachfront Voyager Motor Inn, 2017). Thus, the motel targets the customers arrived for the business meetings or for the visit purpose. The primary target of the company is the customers who like prefer Sea View Executive Suite and Balcony and these customers include the couples and family. Value of position compared to competitors The competitors of the Beachfront Voyager Motor Inn include Beachway Motel Restaurant, Waterfront Lodge Motel, and Mantra Lorne. These are the few motels that give strong competition to the company. Beachway Motel Restaurant is one of the strong competitors as it is having the rating of the 4.5 out of 5 which is quite high then the company. The company has the rating of 3.5 out of 5 at Trip advisor (Trip Advisor, 2017). The reason being, the customer service provided by the competitor is better than the company and the locations of the motel are near to the town at the beachside which provides the convenience to the customers to visits the town as it is only 4 Km. Justification for proposing better value The company can propose the better value by providing the attractive deals especially for the couples and bachelors along with the extended services. Currently, the motel is targeting the people who are travelers for the business meetings or the people having the demand of Beachfront motel but now the company should think to increase the target market by targeting to the bachelors and the customers who want to book the motel for events. Research methods The research method is border term and the core of the research method is Data collection and Data analysis. Beachfront Voyager Motor Inn needs the data collection and analysis to get the details related to the customer value, target market and the competitions value propositions. There are two types of data primary and secondary data (MacKenzie, Podsakoff Podsakoff, 2011). The primary data is the type of the data which was not published before and this data is collected for the specific purpose. On the other hand, the secondary data define as a type of data that was previously published in any of the sources beings its newspapers, books, online portals and journal articles. There are different tools and techniques of information collection that are used by the companies. These methods include observing behavior, Questionnaire method, interviews, and schedules method. Beachfront Voyager Motor Inn makes use of the secondary research method to analyze and gather the details related to the target market and customer value. The interviews and the observations help the motel in understanding the target market and the competitors value proposition (Doz, 2011). The interviews will provide a platform to the customers to express their opinions related to the motel. One of the effective ways to express their opinion about the motel is posting of feedbacks and comments on the online portal that provides the option of booking the motels such as TripAdvisor, MakeMyTrip, Priceline.com and many others. Questionnaires and surveys are one of the popular ways that help the motel in getting the feedback from the customers regarding the services that are liked or disliked. This helps the motel in improving the services which are not liked by the customers and will also try to bring the service which is suggested by the primarily targeted customers (Bryman Bell, 2015). Current value analysis Value analysis is an approach that reflects the value of the products and services that is provided by the company to its customers or potential customers. Customer perceived value The customer perceived value refers to as the value of the product and services for the customers provided by the motel. The motel is trying to provide the best services that lead to the satisfaction of the customers. The company provides the Free Wi-Fi facilities in all the rooms and 16 Foxtel channels. Guest of the Beachfront Voyager Motor Inn can enjoy the facility of the bar, a steak, and a seafood restaurant. Each of the suites of the motel includes the facility of a minibar, ironing facilities, electronic blankets and boast sea and beach views (Beachfront Voyager Motor Inn, 2017). Different customers have diverse perceived value for the location where they are staying. One of the guests Stephen, B has shared his experience with the motel on trip advisor. He stayed in the motel for 2 nights in the separate balcony views and enjoyed the sea view. He shared that the condition and infrastructure of the room were good along with the other facilities like a comfortable couch, table, street parking and the laundry for clothes. Service provided by the motel was impressive and the room was clean, conformable and spacious. A maximum number of guests found that the motel is good. Though, some guest shared that they faced the problems with the noise at the reception and in the hotel (Trip Advisor, 2017). Competitors value analysis The competitors of the motel consist of Beachway Motel Restaurant, Waterfront Lodge Motel, and Mantra Lorne. Out of these competitors, Beachway Motel Restaurant is giving strong competition by providing better facilities to the guests. The Motel provides the spacious and king size bed to the customers with the facility of TV, AC, a mini bar along with attractive and new dcor and carpets. The surroundings offered by motel make them feel like home which enhances the experience of the customers. Moreover, the motel is near to the town on the walking distance and the view of beach impresses the guests (Beachfront Voyager Motor Inn, 2017). The location of the company is one of the reason due to which maximum guest liked the facilities provided by this motel instead of Beachfront Voyager Motor Inn. Current value position of company The current value position of the company is appropriate considering the other competitors expect the Beachway Motel Restaurant as Mantra Lorne is motel at the beachfront is having the rating of 3.5 out of 5 which is almost equal. The current value position of the motel can be evaluated with the use of the value analysis framework which includes the emotional value, symbolic value, functional value, economic value and end value. Emotional value: - The staff of the motel is soft-spoken and helpful which improve the experience of the guests. The values and cultures of the company win the heart of the customers due to this emotional value the guest likes to visits the motel again because they know the values of the company and their staff (Expedia.co.in., 2017). Symbolic value: - The symbolic value reflects the status symbol of the customers if they stay in the motel. The motel comes under the standard hotel that doesnt create any impact on the status symbol of the customers. The company should enhance their symbolic value in the market by bringing new infrastructure and dcor of the motel. Economic value: - The economic value reflects the price that is kept by the motel, the price of the motel is far better than its competitors. In the Beachfront Voyager Motor Inn restaurants, the guest can enjoy the special menu of the seafood for only $18 which is the affordable amount. Affordability of the products and services will make the guest visit the motel again (Beachfront Voyager Motor Inn, 2017). Functional value: - The functional value is related to the process of the motel and the services provided by the motel to its customers. The process of the motel is smooth that ensures that the guests are not facing any difficulties due to a process of a motel. End value: - The end value reflects the satisfaction of the customers which come with the fulfillment of the needs and expectations of the company. Thus, there are many customers who are satisfied with the services provided by the company. These values reflect the current value position of the company and also help in evaluating the performance of the company. If any of the parameters of value is not able to deliver the desired value according to the expectations of the customers then the performance of the company needs improvement. Marketing promotional plan The marketing promotional plan is a strategy that is formed with the motive to promote the products and services offered by the company to its customers. Promotion is the functions of informing, persuading and influencing a purchase decision (Khan, 2014). Objective The objective of the marketing promotion plan is to make use of the 4 promotional mix elements in an effective way to enhance the number of guest and revenue along with the market share of the motel. These 4 promotional mix elements include advertisement, sales promotion, direct marketing and personal selling. The use of the promotional strategy is increasing day by day and most of the motels are making use of the digital communication. The image shows that the hotels and motel involved in the hospitality sector spend approximately 43% in mobile engagement. The mobile engagement of the users is increasing day to day and this is the reason the sector has decided to make use of the digital communication. Advertisement The advertisement is one of the most effective means of communication that is done to generate the awareness about the products and influence the decisions of the customers to purchase the product (Csikosova, Antoov ?ulkov, 2014). For Beachfront Voyager Motor Inn advertisement is essential to make the customer aware of the services that they promise to customers. The motel can make use of the advertisement platform to reach the large audience. The motel should provide the advertisement through print media which include magazine, newspaper, and journals along with the online advertisement. Sales promotion Sales promotion is one of the effective ways through which the company can promote the products in the market. In this type of promotion, the company provides the discount, gifts, coupons, email marketing, samples, rebates, refunds and many other such benefits that help the company in attracting the customers (Obeid, 2014). Beachfront Voyager Motor Inn can make use of the e-mails, discount coupons, and gift coupons through online medium. The deals are provided by the company through an online medium because the motel is aware that the use of the online for checking discount deals is increasing (Huang Sarigll, 2014). Personal selling The personal selling is one of the ways in which the employees of the company directly communicate with the customer and make them aware of the products and services they offer. Through this promotion mix, the Beachfront Voyager Motor Inn can provide the details related to the services which might help the company in grabbing the attention of the customers. Direct marketing Direct marketing used by the company that emphasis on promoting the specific product or service. There are different types of direct marketing such as SMS marketing, E-mail marketing, social media marketing or digital marketing (Lund Marinova, 2014). Beachfront Voyager Motor Inn is making the use of the social media technology for promoting the products as the company has provided the details related to the products and services through Facebook, one of the effective social media channel (Mangold Faulds, 2009). It is suggested to the company to start making the use of the other channels (Twitter, Instagram, and LinkedIn) for promoting products. Promotional Budget Digital Communication Budget Method Amount 1. Direct Marketing Online media Facebook $800.00 Twitter $1,000.00 LinkedIn $1,200.00 E-mail Marketing $400.00 Total Amount of Online Media through Direct marketing $3,400.00 2. Advertisement Print Media Newspaper $800.00 Journals $1,200.00 Online advertisement $600.00 Total amount of Advertisement $2,600.00 3. Personal selling Conducting Seminar and training $1,000.00 Funding $600.00 Total amount of Personal selling $1,600.00 4. Sales promotion Discount Coupons $500.00 Gift coupons $1,000.00 Total amount of sales promotion $1,500.00 Total amount $9,100.00 Conclusion The report is based on the Beachfront Voyager Motor Inn, a local motel situated in Australia. There is brief description related to the company and its target market along with the value proposition of the company. The consultant of the company performed the analysis to bring the improvement in the value analysis of the company. There are different methods that are used by the consultant to research the details related to the target market, company value and competitors value analysis. Moreover, the report includes the current value analysis along with the marketing promotional plan which includes the promotional strategy of the company along with the companys budget. References Beachfront Voyager Motor Inn. (2017). About Us. Viewed on 20th January 2018. https://www.beachfrontvoyager.com.au/about-us.html Beachfront Voyager Motor Inn. (2017). Rooms. Viewed on 20th January 2018. https://www.beachfrontvoyager.com.au/rooms.html Bernard, H. R. (2017).Research methods in anthropology: Qualitative and quantitative approaches. Rowman Littlefield. Bowie, D., Buttle, F., Brookes, M., Mariussen, A. (2016).Hospitality marketing. Taylor Francis. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Caroll, J. (2016). Future Trends in the Hospitality Industry: Millennials and Social Media Rule. Viewed on 20th January 2018. https://www.callboxinc.com/b2b-marketing-and-strategy/future-trends-in-hospitality-industry-millennials-and-social-media-rule/ Csikosova, A., Antoov, M., ?ulkov, K. (2014). Strategy in direct and interactive marketing and integrated marketing communications.Procedia-Social and Behavioral Sciences,116, 1615-1619. Doz, Y. (2011). Qualitative research for international business.Journal of International Business Studies,42(5), 582-590. Expedia.co.in. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://www.expedia.co.in/Northwest-Tasmania-Hotels-Beachfront-Voyager-Motor-Inn.h519143.Hotel-Information?langid=2057regionId=11702semcid=IN.UB.GOOGLE.SEARCH.HOTELkword=ind_eng_int_pt_dsa_feed!e.ZzZz.4910001680612.0.196018754559..ind_eng_int_pt_dsa_feedsemdtl=a1630610720.b132157993320.d1196018754559.e1c.f11t1.g1aud-168216765194:dsa-286574005915.h1b.i19408736449.j19061783.k1.l1g.m1.n1gclid=EAIaIQobChMIv9azwojm2AIVyROPCh1eHwKAEAAYASAAEgL0avD_BwE Fusch, P. I., Ness, L. R. (2015). Are we there yet? Data saturation in qualitative research.The Qualitative Report,20(9), 1408. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Lapidoth, A. (2017).A foundation in digital communication. Cambridge University Press. Lund, D. J., Marinova, D. (2014). Managing revenue across retail channels: The interplay of service performance and direct marketing. American Marketing Association. MacKenzie, S. B., Podsakoff, P. M., Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques.MIS quarterly,35(2), 293-334. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix.Business horizons,52(4), 357-365. Obeid, M. Y. (2014). The effect of sales promotion tools on behavioral responses.International Journal of Business and Management Invention,3(4), 28-31. Prince Line. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://www.priceline.com/beachfront-voyager-motor-inn-burnie-tasmania-128256-hd.hotel-reviews-hotel-guides#details Tasmanias North West. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://tasmaniasnorthwest.com.au/accommodation/beachfront-voyager-motor-inn/ Trip Advisor. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://www.tripadvisor.in/Hotel_Review-g504286-d1793872-Reviews-Beachfront_Voyager_Motor_Inn-Burnie_Tasmania.html Trip Advisor. (2017). Beachway. Viewed on 20th January 2018. https://www.tripadvisor.in/Hotel_Review-g504333-d1597874-Reviews-Beachway-Ulverstone_Tasmania.html